Monday, August 8, 2011

Press Release: Yong Joo Kim's 2011 Body of work to be showcased at the Asia Top Gallery Hotel Art Fair

한글 보도자료를 원하시는 분은 이 링크를 눌러주십시요. )

Space Jul will be showcasing a selection from Yong Joo Kim's 2011 Body of work
"Reconfiguring the Ordinary" at the Asia Top Gallery Hotel Art Fair (AHAF).

Yong Joo Kim's 2011 Body of work explores the concept of inner-beauty by investigating the relationship between the process of exploration and trust endowed to a material by an artist.

The body of work is a development of her thesis work at the Rhode Island School of Design (RISD), where she let go of her usual repertoire of precious metals to explore the world of unnoticed yet beautiful objects. Through this processes, she witnessed--over and over again--that no matter how mundane or insignificant a material seems at first, as long as the process of exploration began with a firm belief in its potential, she was eventually surprised to uncover its hidden qualities that she did not know existed.

Space Jul is a brand new online gallery, community, and shop located in Seoul, Korea. Space Jul was founded to help facilitate the exchange among contemporary jewelers, and to establish a broader platform for communication between these
artists and the interested public.

AHAF is an event hosted by Asia Art Net, to promote the vitalization of the Asian art market. AHAF was previously held at The Grand Hyatt Seoul in 2009 and 2010 to great success. This year, AHAF Seoul 2011 will once again be held at The Grand Hyatt Seoul from August 19th to August 21st.

AHAF is an event that takes place inside hotel rooms instead of the typical white walls of the modern gallery. Viewing the artwork situated inside hotel rooms, one can more easily approach a piece of art when compared to the stern setting of a modern gallery. Moreover, it familiarizes the experience by helping interested buyers imagine the artwork as situated in their own residence. AHAF Seoul 2011 will occupy 84 hotel rooms, and showcase 4000 artworks in one place.

The event is sponsored by the Ministry of Culture, Sports and Tourism, Art Council Korea, City of Seoul, Seoul Foundation for Arts and Culture, and Korea Tourism Organization, in addition, cooperation of Grand Hyatt, Hyundai Department Store, Ferrari, Guerlain, Vacheron Constantin, Korea Securities Finance Corp., Pernod Ricard Korea, Villa M, Pilsner Urquell, Perrier, FedEx, Sinwa Shipping, and Goldmund.

Related Links

Yong Joo Kim 2011 Body of Work:

Space Jul:

AHAF Seoul 2011

Event Schedule:

Opening Night
Fri, Aug 19, 2011
Press + VIP 11:00am- 4:00pm
Reception 7:00pm - 9:00pm

General Opening Hours
Fri, Aug 19, 4:00pm - 8:00pm
Sat, Aug 20, 12:00pm - 8:00pm
Sun, Aug 21, 12:00pm - 8:00pm

The Grand Hyatt Seoul
747-7 Hannam 2-Dong, Yongsan-Ku, Seoul, South Korea

Press Contacts:
Yong Joo Kim

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